Washington, DC – The Natural Products Association (NPA), the nation’s largest and oldest nonprofit organization dedicated to the natural products industry, is proud to announce that NOW Health Group CEO Jim Emme has been appointed as the new Chairman of the NPA Board of Directors. This appointment marks a new chapter in the longstanding partnership between NOW Health Group and NPA, furthering their commitment to advancing the natural products industry through advocacy, education, and high-quality standards.
Jim Emme, a veteran leader in the natural products industry, has been at the helm of NOW Health Group for over a decade, guiding the company with a steadfast dedication to quality, transparency, and consumer health. His extensive experience in the industry and deep understanding of regulatory and market dynamics make him uniquely positioned to lead NPA during this pivotal time.
NOW Health Group has been an integral part of NPA’s mission for decades, advocating for fair regulations, transparency, and the protection of consumer access to safe, high-quality natural products. As one of the longest-standing members of NPA, NOW Health Group has played a key role in shaping the industry’s policies and standards, ensuring that natural products remain accessible and trusted by consumers worldwide.
“I am honored to take on this role at such a critical time for our industry,” said Jim Emme. “NOW Health Group has always believed in NPA’s mission to protect and promote the natural products marketplace. I look forward to working with my fellow board members to champion policies that support industry growth while maintaining the highest quality and safety standards for consumers.”
As Chairman, Emme will spearhead NPA’s efforts to engage with policymakers, advocate for science-based regulations, and strengthen the organization’s role as the leading voice of the natural products industry. His leadership will help drive initiatives supporting small and large businesses while reinforcing consumer confidence in natural products.
NOW Health Group and NPA’s shared history dates back over 50 years, demonstrating an enduring commitment to the integrity and sustainability of the natural products industry. With Emme’s appointment, this legacy continues to thrive, reinforcing a future where natural products remain a trusted and accessible choice for consumers.
For more information, please contact:
NOW Health Group
Suzanne Shelton
847-922-5454
Suzanne@Sheltongrouppr.com
About NOW Health Group
Founded by Elwood Richard in 1968 on the belief that natural is better, NOW Health Group (NHG) is still a family-owned company today. NHG comprises Puresource, Canada’s leading national distributor and manufacturer of natural health products; The Fruitful Yield, a chain of natural food stores in the Chicagoland area, and NOW®, the largest division of the company and manufacturer of more than 1,500 dietary supplements, foods, sports nutrition, beauty and health products, and essential oils that are sold in more than 100 countries. In addition, NOW offers nearly 200 SKUs through its health practitioner brand, Protocol For Life Balance®. NHG has over 1,800 employees across North America. After 57 years in the natural products industry, NHG remains committed to its original mission—to provide value in products and services that empower people to lead healthier lives.
Natural Products Association
The Natural Products Association (NPA) is the leading trade organization representing the natural products industry. Since 1936, NPA has been dedicated to advocacy, education, and the promotion of responsible industry practices to ensure consumer access to high-quality natural products.
